A Step-by-Step Guide on How to Earn on YouTube Channel

In recent years, YouTube has emerged as a lucrative platform for content creators worldwide, including Kenya. With its immense reach and diverse audience, YouTube offers numerous opportunities to generate income.

In this comprehensive guide, we will take you through the entire process, from creating an account to monetization strategies tailored to the Kenyan market.

Step 1: Setting Up Your YouTube Channel

Creating a YouTube account is the first step toward becoming a content creator. Here’s how you can do it:

1. Sign In Your Google Account: If you don’t already have a Google account, sign up for one. This account will serve as your entry point into the YouTube ecosystem.

2. Go to YouTube and Sign In. Once you’re signed in, go to YouTube and click the user icon. Select “Your Channel” from the drop-down menu.

3. Create Your Channel: Click on “Use custom name” and enter the name you’d like your channel to be known as. It could be your name or a unique brand name.

4. Customize Your Channel: Add a profile picture or photo that represents you or your brand. Write a brief description of the channel to let viewers know what to expect.

Step 2: Content Creation Strategy

The success of your YouTube channel hinges on the quality and relevance of your content. Here are some tips:

1. Define Your Niche: Identify a specific area of interest or expertise that you’re passionate about. It could be anything from cooking, fashion, travel to technology.

2. Plan Your Content: Create a content calendar to stay organized. It helps in maintaining consistency and engaging your audience regularly.

3. Invest in Quality Equipment: While you don’t need the most expensive gear, ensure your videos are explicit and well-edited. Good lighting and clear audio are essential.

4. Engage Your Audience: Respond to comments, ask for feedback, and encourage viewers to like, share, and subscribe.

Step 3: Building Your Audience

Growing a loyal subscriber base is vital for long-term success. Here’s how you can do it:

1. Consistency is Key: Stick to a regular upload schedule to help viewers know when to expect new content.

2. Optimize Your Videos for Search: Use keywords in your video titles, descriptions, and tags to improve discoverability.

3. Collaborate with Other YouTubers: Partner with creators in your niche to reach more audiences and gain new subscribers.

4. Promote Your Channel on Social Media: Share your videos on 0ther platforms like Instagram, Twitter, TikTok, and Facebook to attract a broader audience.

Step 4: Monetization Strategies for Kenyan YouTubers

Once you’ve built a substantial audience, it’s time to start earning. In Kenya, you can monetize your YouTube channel through the YouTube Partner Program (YPP). Here’s how:

1. Meet the Eligibility Requirements: Your channel must reach at least 4,000 hours of watch and 1,000 subscribers in the last 12 months.

2. Set Up an AdSense Account: Connect your YouTube channel to an AdSense account and start receiving payments.

3. Enable Monetization: Go to your YouTube Studio, click on “Monetization,” and follow all the steps to enable it.

4. Ad Revenue: You’ll earn a share of revenue that is generated from ads on your videos.

5. Channel Memberships, Super Chat, and Merch Shelf: These are additional ways to earn money through YouTube once you’re eligible.


Earning on YouTube in Kenya is not just a possibility; it’s a viable venture for those willing to invest time, effort, and creativity. By following these steps and remaining dedicated to your content, you can build a sustainable income stream through your YouTube channel. So, pick up your camera, start creating, and embark on your journey to YouTube success!

Read also: How to Create a PayPal Account.